Our Craft

Made by hand, from fleece to finish.

Every piece travels through the same slow, tactile process β€” Wool Blend or 100% New Zealand Wool, hand-tufted and hand-carved by experienced master artisans in China. Here's how one is made.

A library this big β€” and every piece still made by hand, to order, just for you.

The Process

Twelve steps, from raw fleece to a piece that catches light β€” every one done by hand.

01

New Zealand Wool

Select 100% New Zealand Wool for its resilience, natural sheen, and rich take on colour; Wool Blend is also available on selected pieces.

02

Dyed to Match

The wool is dyed to our colours, skein by skein, so every tone is rich, true and colourfast.

03

The Design, Drawn by Hand

Each design is scaled up and traced onto the backing cloth by hand β€” the map every piece is built from. Because it's worked from the back, the whole design is drawn in mirror.

04

Hand-Tufting

Strand by strand, the wool is punched through the backing with a hand-held tufting tool. The entire surface is built by hand, one pass at a time β€” outline first, then filled.

05

Building Colour & Texture

Loop and cut pile are worked side by side β€” matte against sheen, firm against soft β€” building the colour blocks and the first hint of dimension.

06

Locking Every Strand

From the back, a secure backing is worked deep into the roots so every strand is locked in place, then a second backing is married on for strength and stability β€” the difference between a piece that lasts and one that sheds.

07

Shearing Level

The pile is sheared to an even height by hand β€” the groundwork that makes the surface read clean before any relief is carved.

08

Hand-Carving the Relief

Then the relief is carved by hand β€” high and low, ridge and valley, channels cut between the shapes β€” so light gathers in the ridges and shadow pools in the valleys. This is the step that makes it sculptural, and the hardest to do well.

09

Hand-Finished Edges

Every edge is bound by hand, one stitch at a time β€” including the organic, cut-out shapes a machine can't finish. The quiet detail that separates a finished piece from a raw one.

10

Steamed & Raised

Steam and a brush raise and set the pile, so the surface stands even and full, and the carving reads crisp.

11

Washed & Dried Flat

Finally it's washed and dried flat β€” clearing loose fibre and settling the wool, so the piece arrives soft, clean and ready to live with.

12

Checked, Then Photographed for You

Before it leaves the studio, each piece is inspected by hand β€” then we photograph your actual piece and send you the photo, so you see it before it ships.

12 steps

All by hand β€” from raw fleece to the finished, carved piece.

10 years

Our master tufters' average experience at the frame.

Made over days

By master hands, one of one β€” never machine-run.

The Hands

Our pieces are tufted and carved in China by master artisans with, on average, ten years at the frame β€” the kind of skill you can only build one rug at a time. Each piece is made to order: one of one, never mass-run.

Why It Takes Time

Because each piece is carved by hand, it takes about two weeks to make β€” and we only make it once you order.

Nothing sits in a warehouse; nothing is mass-produced. The wait is the craft.

Designed in the USA; hand-tufted and finished by our maker partners in China; choose Wool Blend or 100% New Zealand Wool.

Explore our materials β†’ Explore all pieces β†’

Two weeks of hand-work, then free DDP shipping to your door β€” duties included.

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