Our Craft
Made by hand, from fleece to finish.
Every piece travels through the same slow, tactile process — Wool Blend or 100% New Zealand Wool, hand-tufted and hand-carved by experienced artisans at our partner workshop. Here's how one is made.
A library this big — and every piece still made by hand, to order, just for you.
The Process
Twelve steps, from raw fleece to a piece that catches light — every one done by hand.
New Zealand Wool
Select 100% New Zealand Wool for its resilience, natural sheen, and rich take on colour; Wool Blend is also available on selected pieces.
Dyed to Match
The wool is dyed to our colours, skein by skein, so every tone is rich, true and colourfast.
The Design, Drawn by Hand
Each design is scaled up and traced onto the backing cloth by hand — the map every piece is built from. Because it's worked from the back, the whole design is drawn in mirror.
Hand-Tufting
Strand by strand, the wool is punched through the backing with a hand-held tufting tool. The entire surface is built by hand, one pass at a time — outline first, then filled.
Building Colour & Texture
Loop and cut pile are worked side by side — matte against sheen, firm against soft — building the colour blocks and the first hint of dimension.
Locking Every Strand
From the back, a secure backing is worked deep into the roots so every strand is locked in place, then a second backing is married on for strength and stability — the difference between a piece that lasts and one that sheds.
Shearing Level
Each of the three or more tufted pile heights is sheared by hand — the groundwork that makes the surface read clean before any relief is carved.
Hand-Carving the Relief
Then the relief is carved by hand — high and low, ridge and valley, channels cut between the shapes — so light gathers in the ridges and shadow pools in the valleys. This is the step that makes it sculptural, and the hardest to do well.
Hand-Finished Edges
Every edge is bound by hand, one stitch at a time — including the organic, cut-out shapes a machine can't finish. The quiet detail that separates a finished piece from a raw one.
Steamed & Raised
Steam and a brush raise and set the pile, so the surface stands even and full, and the carving reads crisp.
Washed & Dried Flat
Finally it's washed and dried flat — clearing loose fibre and settling the wool, so the piece arrives soft, clean and ready to live with.
Checked, Then Approved by You
Before it leaves the studio, each piece is inspected by hand — then we email you photos and a video of your actual finished piece. Nothing ships until you approve it.
All by hand — from raw fleece to the finished, carved piece.
Our master tufters' average experience at the frame.
By master hands, one of one — never machine-run.
The Hands
Our pieces are tufted and carved at our partner workshop by master artisans with, on average, ten years at the frame — the kind of skill you can only build one rug at a time. Each piece is made to order: one of one, never mass-run.
Why It Takes Time
Because each piece is carved by hand, it takes about two weeks to make — and we only make it once you order.
Nothing sits in a warehouse; nothing is mass-produced. The wait is the craft.
Designed in the USA; hand-tufted and finished by our partner workshop; choose Wool Blend or 100% New Zealand Wool.
Explore our materials → Explore all pieces →Two weeks of hand-work, then one week of free DDP shipping to your door — three weeks from order to delivery, duties included.
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